Preferred platform for social media influencer collaboration India 2024

Published by
Tanushree Basuroy,
Nov 12, 2024

According to a study on influencer marketing across India in 2024, Instagram was the leading platform for collaboration between influencers and brands in the country, as per 90 percent of respondents. YouTube was the second-most popular choice. The increasing popularity of short form video content among Indian audiences resulted in both brands and content creators relying heavily on these platforms for marketing.

Leading social media platforms for influencer collaboration across India in 2024

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Release date

September 2024

Region

India

Survey time period

2024

Number of respondents

600+

Age group

18 years and older

Special properties

over 500 influencers and more than 100 brands

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Statistics on " Influencer marketing in India "

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Other statistics that may interest you Influencer marketing in India

Global overview

4

Indian influencer market

6

Brand collaboration

4

Instagram

5

Other platforms

7

Consumer perspective

7

Further related statistics

17

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Statistics

Topics

Influencer marketing in IndiaSocial media usage in IndiaDigital advertising in IndiaDigital marketing in IndiaInfluencer marketing in Asia
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
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